Photo by Ross Findon on Unsplash

Until six months ago, I had worked in the startup environment for my entire career. Being a part of building a company from the ground up is a thrilling experience and I was fortunate enough to be at the right place at the right time many times, being at four companies that grew 24x in valuation. Navigating uncharted business territory―in three countries― with teams of dynamic and motivated colleagues has manifested a core part of who I am: a woman that honors risk-taking. …


Photo by Haley Lawrence on Unsplash

Six months ago as we started to learn what Shelter in Place means, I made the leap from a familiar territory of working at early-stage startups to investing in them: I joined a seed-stage venture capital fund called NFX. Having spent the majority of my career in the operational weeds of building and scaling new companies―first in China with AppAnnie, then in Korea with Uber, and then in San Francisco with Ethos―being on the investor’s side of the table has proved a unique challenge, made all the more exceptional by the COVID-19 pandemic. The last six months have been filled…


A lot of people say “oh but Amazon will crush that” to any new idea they hear. Amazon is undoubtedly a formidable giant which probably hires the most number of HBS grads in the class of 2018. (Unrelated side note: I’ve heard that most number of alums were hired by Enron in the 90s, Bear Sterns in the early 00's, and then Lehman Brothers.) But I think the (wet) blanket statement that Amazon has a competitive advantage on everything retail and leaves no room for startups in retail is wrong and oversimplifying.

In the simplest form, retail is what you…


I thank God that the Whole Foods acquisition was announced just ten days after my summer internship in online grocery retail began. If this is not the most exciting time to be in online food retail, I don’t know when is.

Food retail is complicated: global to local supply chains, warehousing products with varying shelf times, developing private label goods, buying and merchandising, and store operations. Everything is fascinating and intricate, and Friday just made things exciting on a whole new level.

A lot of people way smarter and wiser than me have written volumes on the meaning of the…


Just last week I wrote a blog post justifying my decision to go into online grocery retail; the millennials around me seem to find the industry decidedly unsexy. But last weekend, it seems to be the only thing people want to talk about. In case you live under a rock or are reading this in 2020, Amazon announced that it’d buy Whole Foods for $13.7B.

Of course, I want to write about that merger, but I believe in context. I also believe history has a lot more to teach than a bunch of old guys’ names. …


At the height of the internet bubble, people thought everything we do but don’t like to do can and should be automated.

So, VCs threw money at streams of bright eyed companies (history is funny, isn’t it?) People will always need to eat and some people really despise parking lots, so groceries became an obvious target.

When I was nine, a company called WebVan dreamed of robots picking out groceries and built elaborate technology in the hopes of deliver groceries to customers within 24 hours. For many reasons, it crashed and burned.

Since hindsight is 20/20, there is now…


<Disclaimer>

I’m writing in an attempt to let my brain catch up with the fast paced classes and internalize the take aways on the 30+ cases I’ve read in the first month. My one line summaries are offensively short, are solely my conclusion not generally accepted wisdom, and probably only makes sense in my head. If you want to walk away with tangible, actionable lessons I highly recommend you read the actual cases, as they are both enlightening and entertaining. Stuff your gym bag with a HBS case and the Economist. …


Three weeks have passed since I started at Harvard Business School.

Amidst excitement over the most intellectually stimulating discussions I’ve had, sleep deprivation from having something at 7:30 for the first time in years (but going out the night before), and insecurity from seeing amazing classmate’s amazing lives, I haven’t had any time to stop and digest.

I love breakfast. But I don’t want my time to be a breakfast buffet. I don’t want to eat so fast that I’m unappreciative of the just how warm and soft the blueberry muffin is. I definitely don’t want to get too greedy…

Brittany Yoon

Supporting founders @ NFX || Ex Operator @ App Annie, Uber, Ethos. Harvard & Dartmouth alum || Christian. Korean married to a sweet Romanian Gui, Val

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